Customer Loyalty

Vikas Malik of Social Diners offers his thoughts on how to foster customer loyalty, following one of the most highly attended AIR networking events. He touches on how restaurants and bars can use social media and discounting to create loyalty whilst emphasising the need to go beyond hospitality, if you wish to be successful in the long run.

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Big Flavour Marketing
January Sales: Clever strategy or desperate folly?

A recent AIR director’s policy meeting started with a chat about December trading. Our individual businesses range from a boutique hotel to fine dining to a small gastro pub group and a large brasserie in central London. The feeling around the table was December 2017 was as tough as any December we could recall. Yes each business hit its targets but not without a supreme effort from all those involved on the shop floor.

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Big Flavour Marketing