The Full range


Established by George McIvor, Chairman of the Master Chefs of Great Britain, The Full Range is a unique culinary and purchasing business providing a range of services to foodservice operators throughout the UK.

They provide culinary support and professional advice that helps their clients achieve a better level of service and optimises the experience for their customers. They offer ideas and solutions which their our clients achieve greater purchasing efficiency and, ultimately, a better GP.

They combine market knowledge, manufacturer-supported pricing and client spend of over £50m per annum to give AIR members big company buying power immediately. Their extensive network of local and national suppliers means there is no compromise on quality and as they are 100% supplier funded you don’t have to pay them a penny.

What air have to say

The Jolly Fine Pub Group had 3 sites, 3 kitchens, 3 Head Chefs and way too many suppliers! The Full Range has helped me streamline our supplier base and – crucially – find the best suppliers in terms of quality, price and service. This required analysing a lot of data, which the guys at The Full Range did with no cost attached. It has reduced the workload of my Head Chefs whilst improving GP across all 3 sites. What more could you want?
— Paul Merrett, Air Co-Founder