Owning your brand online: A guide for the independent restauranteur
Competing in the digital space is of vital importance for any business, but none more so than an independent restaurant, bar or hotel. Marketing yourself online can often be a minefield but if done well, you will see the direct benefit in terms of bums on seats and money in your pocket. This workshop will cover the basics of digital marketing and provide you with the knowledge and tools to ensure you stand out from the crowd online.
Specifically, we will cover:
- Getting the basics right
- What to post on social
- Optimising for local search
- Connecting through advertising
- Building your audience
- Growing reviews
- Tips & tools
Venue: Joe Allen Restaurant, 2 Burleigh Street, London WC2E 7PX
9.00 - 11am
9.00 - 9.15am Registration & coffee
9.15 - Workshop including Q & A
11.00 - Finish
Expect: Refreshments will be served. Great coffee, pastries, juices.